Jennifer Lake
864.787.4449
Email: JenLake09@gmail.com
Website: www.thecreativejen.com
LinkedIn: www.linkedin.com/in/jenniferlake1
Hard working marketing professional NEW to Cincinnati, OH. Past
President of the University of South Carolina Upstate Business Society,
during term attendance and participation grew significantly. Received
great accolades from the Business School President and Dean of Students for
leadership roles within the University and community. Since graduation,
expanding awareness about what it takes to excel in a work environment and
become a hard working team member.
Experience:
PPC
Communications August 2015 - January
2016
Loveland, OH
Director of Marketing
Create and update all sales material including brochures, flyers,
advertisements, and other materials
Create, send and analyze email and forms
Manage team to grow Marketing Department goals
Create and maintain brand standards
Responsible for all SEO content and data analysis, including Google
Analytics, Google Adwords, Webmaster tools, and several others.
Develop, launch and maintain corporate website (esoftplanner.com)
Create and design all illustrations for website and other print
materials
Develop marketing plan
Milliken
& Company June 2013- April 2015
Milliken Healthcare Products, LLC
Spartanburg, SC
Marketing Communication Specialist
Create and update all sales material including brochures, flyers,
advertisements, and other materials
Create, send and analyze email and forms in Eloqua
Update all product packaging to match brand standards
Responsible for all SEO content and data analysis, including Google
Analytics, Google Adwords, Webmaster tools, and several others.
Develop, launch and maintain corporate website
(healthcare.milliken.com)
Create and design all illustrations for website and other print
materials
Develop plan for all trade shows including new graphics, message and
plan for attendance of future shows.
IPS
Packaging
August 2012- June 2013
Industrial packaging company with 5
locations in the Southeast.
Fountain Inn, SC
Senior Marketing Coordinator
Had 3 direct reports
Responsible for all SEO data, including Google Analytics, Google
Adwords, Webmaster tools, Hoovers, Spyfu and several others.
Manage all materials needed from sales force including: proposals,
flyers, PowerPoints, business cards and any other needed material.
Organize, update, write content and maintain 40+ websites
Responsible for Monthly Sales Meeting including: Newsletter, all
presentations, preparing presenters and day of duties
Maintain Leads CRM, Tour de Force, Sales Force
Fluor
Corporation November 2011-June 2012
Fortune
500 engineering, procurement, construction and maintenance services company
LogCap Project: Greenville, SC
Material Management
Supervised FSS team
to increase goals and productivity
Close out purchase orders
Organize the FSS department’s spreadsheets and data
Receive information and documents from Afghanistan
Won the 2nd Employee of the week award within my first two months of
work
Analyze Purchase Orders, Material Request Forms, Material Release
Orders
JHM Hotels
January 2011-August 2011
Hotel Management company responsible
for over 50 hotels on the east coast
Greenville, SC
Marketing/eCommerce Coordinator
Editing photos and
special promotions on multiple websites renaissance
Writing content for different hotel websites
Reporting numbers and finding ROI for all specials for the eCommerce
Reports
If ROI is low finding out why and altering our methods to increase
revenue potential
Editing pictures in PhotoShop
Writing copy for web specials as well as print ads
Learning the different elements of Search Engine Optimization
Using the knowledge of SEO to boost our rankings for certain hotels
Maintained all reporting spreadsheets
Run and organize reports from Google analytics
Education:
Clemson University MBA
Scheduled to graduate with
my MBA Spring of 2016 (transferring to a program in Cincinnati, OH)
University of South Carolina-Upstate
Bachelors in Science and Business Administrations with a concentration
in Marketing (3.5 GPA)
University Business Society 2010-2011
Graduating President
Increased meeting attendance 150% within one semester
Started the Website, Social Media and Marketing for the club
Organized all speakers
Organized all outreach programs including volunteer work to increase
community involvement
Related Coursework
Marketing Plan for RJ
Rockers
Ads for factious companies
(Graphic Design Class)
Marketing Research Plan for
small marketing company
Bank of America Teacher
Award Committee
Skills
Advanced Word, Excel, PowerPoint , Outlook
Access
Adobe Suite (Photoshop, Illustrator, InDesign)
Adobe Professional and Reader
Great Personal Skills
Lotus Notes
Work on PC or MAC
Sharepoint
Recommendations:
“Jennifer
was a student leader in Marketing while at USC Upstate. This is the type of
involvement and commitment that will lead to success throughout her career.” May
25, 2011 Darrell Parker, Dean, Johnson College of Business,
USC Upstate
“Jennifer
Lake was a student in three of my upper-level marketing courses at USC -
Upstate. Jennifer performed superbly and was an active contributor to the
class dialogue. Her ethics and integrity are impeccable. I would recommend
Ms. Lake to anyone seeking a young professional in today's business
environment.” May 24, 2011
Rosalind
C. Paige, Ph.D. Assoc. Professor of Marketing, USC – Upstate
"Jennifer
brought a level of applicable knowledge not commonly seen in employees. When
I managed Jennifer, she was punctual, worked diligently, and was able to
actualize the instructions I gave her. Three others, both fulltime and
interns, unsuccessfully attempted to construct and modify several reports to
my specifications, yet Jennifer got it right the first time. I wish her all
the best as I know her future employer(s) will have a great asset on their
hands." Service Category: Graphic/Web Designer
Top
Qualities: Personable, High Integrity, Creative
Lee
Byrd JHM Hotels- Ecommerce Manager